Pop-up ads experienced a remarkable surge in the late 1990s and early 2000s, initially offering a seemingly easy way for companies to reach a wide audience. Driven by their immediate visibility, these intrusive displays became ubiquitous across the internet , generating substantial revenue for publishers and advertisers . However, user frustration

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Banner ads are a prevalent type of online advertising that appear on websites. They come in various dimensions, from small rectangular displays to larger, spanning banners that dominate the page. These visuals aim to capture users' attention and promote products, services, or brands. Traditionally, banner ads are static displays However, recent tr